Say hello

I’m a consultant in service design and innovation, working independently and with my team of associates at Stick People.

In 2013, I was contracted by the Government Digital Service to design from scratch and deliver training and support for service managers across central government. I continue to coach and tutor civil servants in the Digital Academy. I’ve produced and facilitated highly practical service design workshops for private sector clients, the Co-operative Group, the NHS and local government. In 2016, I was on the worldwide organising team for the Global GovJam, a service design and design thinking event held simultaneously in 32 cities on 5 continents. There’s a full list of my skills and experience on my LinkedIn profile.

My approach to service design is people-centred, working with current and potential users and the people who deliver services for you. I also have a good grasp of technology, having worked on topics such as home energy controls, mobile websites and apps, and NFC payments and loyalty. I have led an 18-strong design and usability team and helped clients develop their in-house service design and management capabilities.

  • People-centred service design
  • Web and mobile service innovation
  • Capability development and transformation

Let’s talk about your services and what I can do to help.

I’m based in Leeds, England.

I also like writing and speaking, so if you think I can add something to your publication or event, please say hello.


Changeful Ltd, my service design and innovation practice, is a company registered in England and Wales. Registered number: 8010450.