Line drawn face with squiggle for hair, eyes wearing roundish glasses, a nose, mouth and chin

Hello, I'm Matt Edgar

At NHS England, I lead on digital for urgent and emergency care. Outside the NHS, I'm a non-executive board member for 54North Homes.

Previously as associate director of design and user research at NHS Digital, I led a professional group of designers, user researchers, content specialists, product managers and delivery managers, and enabled the shift to a product-led operating model.

I’ve trained civil servants to start with user needs at GDS, and managed products along the adoption curve that led to the world’s first billion smartphones at Orange. I have long experience of hiring, developing and mentoring designers, coaching product teams, and creating the conditions for user-centred, agile delivery.