Say hello

I am a consultant in service design, innovation and product management. For more than 15 years I worked in product strategy and design leadership in the amazing world of web and mobile media. Before that I was a newspaper journalist and history student. There’s a full list of my skills and experience on my LinkedIn profile.

I work directly with clients, and with my talented associates as a founder of Stick People.

My approach to service design is people-centred, working with current and potential users and the people who deliver services for you. I also have a good grasp of technology, having worked on topics such as home energy controls, mobile websites and apps, and NFC payments and loyalty. I have led an 18-strong design and usability team and helped clients develop their in-house service design and management capabilities.

  • People-centred service design
  • Web and mobile service innovation
  • Capability development and transformation

Let’s talk about your services and what I can do to help.

I’m based in Leeds, England, where I help to organise Global Service Jam and GovJam events.

I also like writing and speaking, so if you think I can add something to your publication or event, please say hello.


Changeful Ltd, my service design and innovation practice, is a company registered in England and Wales. Registered number: 8010450.